CARE Ignite – Market Assessment Report – Understanding Micro- and Small-Growth Entrepreneurs in Vietnam, Pakistan and Peru


The Ignite program, supported by the Mastercard Center for Inclusive Growth, is an opportunity to help make strivers, or growth-oriented businesses, more resilient in Pakistan, Peru and Vietnam. Understanding the emerging unmet needs through market assessments and insight research was the first step in this process, and the report provides an overview of “the current state of strivers” across these countries. The insights presented have been triangulated with other qualitative exercises to develop programming that responds to these needs.

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